The death of print media - again

Forbes has a story about how online media is going to put an end to print media

http://www.forbes.com/technology/2007/07/16/redherring-print-blogs-tech-media-cx_bc_0716techmedia.html

It's a good story, but in these days when xml is separating content and structure I can't help thinking that the reporter is barking up the wrong tree. The big fuss about paper vs. screen is about a delivery mechanism and how you attach ads to that mechanism. We should be focusing on content and then delivering that content in the way people want it - paper or screen. The production systems need to be flexible enough so people can choose. Its the news that ought to matter, not the box in comes in.

And I wouldn't rule out paper just yet - when everyone is competing for space on a screen, a well-timed delivery of good old fashioned paper might just be a refreshing change. If it were me, I'd make people subscribe to the content and let them choose how they want to read.