Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 12 July 2007

Great new media books

A bit late on this one, but I've been busy. A good list of 25 books that help explain 'new media' . Glad to see the old favourites such as The Cluetrain Manifesto and Gonzo Marketing on the list.

The future of PR pitching

An interesting post by Brian Sollis from FutureWorks. He was responding to a post by Robert Scoble who suggested that PR people pitch him on his Facebook wall.
In this post Brian very nicely sums up what PR people should be doing (and in my opinion should always have been doing) with regard to new media. There's a difference between journalists, bloggers and the public at large.