Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 10 May 2007

TraceWorks makes marketing management a science

A DKK30 million investment will help the Danish company develop software to meet the growing need for marketing return on investment

Copenhagen, Denmark (May 10, 2007) –TraceWorks, a Danish company specialising in marketing management software for advertisers, is expanding globally thanks to a DKK30 million (€4 million) investment.

The funding from Nordic Venture Partners will enable the company’s can-do marketing software Headlight™ to challenge existing players such DoubleClick, TradeDoubler, 24/7 Real Media, Mediaplex, Unica and Aprimo.

Nordic Venture Partners is a venture capital firm with a portfolio of investments in the Information and Communications Technology sector. TraceWorks was ‘spotted’ for development by Morten Lund of LundKenner who is internationally respected for his ability to spot young business talents and up and coming tech companies such as Skype, Zyb, Zecco, and Maxthon.

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