Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 8 November 2007

Social media releases - now in Denmark!

Enough talk, time for action. I've been following the ongoing discussion about social/new media releases for a while, but I thought it was about time to get involved. So here is the link to Denmark's first social media release for Velorbis bikes. Perhaps not the first - and I'd be happy to hear of others. Leave a comment if you know.

Its built up on the Shift Communications template using PRXBuilder (thanks to Shannon Whitley). I have tried to include as much as possible to try and make it as useful as possible for journalists and bloggers alike. That means links from the release to the Velorbis web site, YouTube video and links to pictures, others resources, blogs and articles.

It also has links to send the story to social bookmarking services and the most important - the opportunity to comment and take part in the conversation. It is social media after all.

It isn't the first I've sent out - the others were for another client, b2bCRM , but they didn't quite have the richness of detail of this one, but the next ones will.

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