Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 15 November 2007

Taking web experiences into the social sphere

Just kicked off a very exciting web project with the International Business programme at Copenhagen Business School. What started off as a web writing project is developing into something a bit special.
Copenhagen Business School is one of the leading business schools in Europe, but hasn't always had the awareness it deserves. So, together with a group of present students, I'm working on polishing up the web site so it can attract the attention of future students.
From the initial chats we quickly decided that instead of just brushing up the copy we would try and incorporate external blogs, social bookmarking, linking and all sorts of web 2.o bits and pieces to give an idea of the life of students.
The CMS the site uses is a bit restrictive - but has a nice right-hand column that we can use to tuck away bits of code and links off the main site.
The idea is that the main site will carry much of the information needed about studying at Copenhagen Business School, while the outside links will be about the 'experience'.

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