The death of print media - again

Forbes has a story about how online media is going to put an end to print media

http://www.forbes.com/technology/2007/07/16/redherring-print-blogs-tech-media-cx_bc_0716techmedia.html

It's a good story, but in these days when xml is separating content and structure I can't help thinking that the reporter is barking up the wrong tree. The big fuss about paper vs. screen is about a delivery mechanism and how you attach ads to that mechanism. We should be focusing on content and then delivering that content in the way people want it - paper or screen. The production systems need to be flexible enough so people can choose. Its the news that ought to matter, not the box in comes in.

And I wouldn't rule out paper just yet - when everyone is competing for space on a screen, a well-timed delivery of good old fashioned paper might just be a refreshing change. If it were me, I'd make people subscribe to the content and let them choose how they want to read.

Need I say more?

Great new media books

A bit late on this one, but I've been busy. A good list of 25 books that help explain 'new media' . Glad to see the old favourites such as The Cluetrain Manifesto and Gonzo Marketing on the list.

http://www.livingstonbuzz.com/blog/2007/07/02/goodness-gracious-25-great-new-media-books/

The future of PR pitching

An interesting post by Brian Sollis from FutureWorks. He was responding to a post by Robert Scoble who suggested that PR people pitch him on his Facebook wall.
In this post Brian very nicely sums up what PR people should be doing (and in my opinion should always have been doing) with regard to new media. There's a difference between journalists, bloggers and the public at large.