Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 25 October 2007

Web 2.0 = PR 2.0

Just came across this survey here on the Lewis PR website that claims that "web 2.0" has made PR a more visible process.

"The study showed 96 per cent of companies recognise the importance of PR. In addition, almost two thirds recognise that Web 2.0 has made it a more visible process. 60 per cent believe that the advent of consumer journalism had made PR business-critical, with social media seen to be having an impact on profit and consumer satisfaction."

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