Postings from the Edge

Global PR, new PR, social media and printing ink

Friday, 19 October 2007

Social media gets ready to take off

There's a great disscussion going on at the moment about the nature of Social Media Releases (SMRs). There are several great bloggers involved - leading lights of the SMR movement, even - and the quality of discussion is very high.
Have a look in the sidebar for the links or go here:

There's so much happening in this area that it is hard to track, but if you keep an eye on these three blogs then you won't miss much.

I have been a little suspicous about calls for the death of the press release - as it strikes me that it is a case of killing the messenger not the message, to paraphrase Margaret Thatcher's press secretary. But I think in the latest version of the arguments we are moving further away from the focus on format and more towards content and context. Social media is getting ready to take off.

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