Postings from the Edge

Global PR, new PR, social media and printing ink

Friday, 30 November 2007

Technology makes way for people

I've just heaved a huge sigh of relief. No, not because it's Friday, but because Geoff Livingston over at the Now is Gone blog has posted a story that restores my faith in PR. It is about how social media and traditional PR sit together quite nicely thank you and that effective use of the old and the new depends on your relationship with people.

It has been a depressing couple of weeks to be in PR. The mainstream press in the US and high profile bloggers have highlighted various stories that (justly) raise concerns about the tactics used by PR people and online marketers. It reached the stage this week that I was almost afraid to pick up the phone and speak to journalists because I was afraid of what the reaction might be.

Geoff's post underlines how good PR - and good business generally, I would add - is about good hands-on, craftmanship. Know your tools, know your materials and know your customer. It is slightly ironic that high technology is taking us back in this way. But for me that is waht web 2.0 is about - the machinery getting out of the way of the people.

By the way, I did pick up the phone and call plenty of journalists this week - and they were without exception kind, courteous and willing to talk about what they needed for their publications.

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