Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 6 December 2007

PR exists in Denmark - it's official

Finally, proof that public relations does actually exist in Denmark. This morning I got a letter from Danmarks Statistik, the body that categorizes companies and economic activity, informing me that public relations and communications now have a category of their own. For the past five years I've been classified under "Other company advisors".

Does this mean that PR is finally beginning to make an impact in Denmark as an independent profession rather than referring to the press releases the marketing department sends out? I hope so.

No comments: