Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 17 January 2008

» Measuring the influence of social media

Edelman and others have released a good white paper that looks at the challenges and possibilities of measuring the influence of social media. The white paper is an attempt to further the discussion started in July last year on Edelman's  Social Media Index (SMI).

 » Distributed Influence white paper (or son of SMI) sixtysecondview: Sixty second interviews from pr, media and politics

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