Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 17 January 2008

Skype investor buys Danish free paper

Slightly batty Danish IT investor Morten Lund has taken over control of the Danish free newspaper Nyhedsavisen (Newspaper in English). The Danish media have reported the story with a mixture of amazement - the paper has made a loss since it launched in October 2006 - and glee. The glee of course coming from the fact that one of the many upstarts in their business is losing money faster than they are - slightly faster anyway.

But hang on. While Morten gives the impression of being slightly disorganized in his blog writing he has made some shrewd decisions over the years about where to put his money (such as being an early investor in Skype). He has a thoroughly good grounding in the workings of advertising, media and the internet that could stand Nyhedsavisen in good stead.

While most reporters have focused on Morten buying a newspaper, it'll be interesting to see how much paper is actually involved. I'd take a bet that what he has actually bought is a content platform that spans the virtual and the real worlds.

Morten Lund køber Nyhedsavisen - Medier & reklame

No comments: