Postings from the Edge

Global PR, new PR, social media and printing ink

Thursday, 28 February 2008

PR self-help in a recession

2007 was a fantastic year for PR and communication companies generally, but fear of coming recession or evening just a cooling of the economic climate in general has meant the businesses who employed them have already started cutting budgets or delaying spending. These budget restrictions often mean that these businesses suddenly find themselves without the qualified help they were used to.

So, faced with the same demands for awareness and results, how should businesses handle DIY PR?

  • Make sure you know who you're talking to and why. When your time is limited it is better to spend time with the journalists and others who can really help you. Don't waste time on national dailies if you have a niche product.
  • Don't disappear off the map. If the thought of a long drawn-out approval process for a press release is just too enervating, try ringing up journalists and giving them tips instead. Or just drop them an email with links they might find interesting - also about industry issues.
  • Be focused. Revisit you company's business objectives and make sure that your communication objectives match them - especially in the short term.

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